I don’t need no stinkin website.

  Wrong.  Here we will discuss the reasons why you need a functioning website and a few tips for developing the right one.  As Appeal Media would say ‘let’s start with the basics and review things you SHOULD NOT DO’. Do not communicate in terms that visitors will not understand. Forget about the technical jargon [...]

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Three important reasons to have a website.

Bill Gates said, “If your business is not on the Internet your business will be out of business.” Something to keep in mind is that most people today when looking for a service or product will look first on the Internet.  Appeal Media feels your website is an introduction to prospective customers.  So the three [...]

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Six ways to get Referrals.

I recently read that over fifty percent of referrals are a result of the following: A listening ear. Enthusiastic greeting. Knowledgeable answers. Prompt follow up Appreciation. Remembering names.   This should be a reminder that in sales, common sense is one of your best allies.  These simple points can eliminate or at least reduce problem [...]

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Get to the Point.

It’s probably no new revelation that business people are much too busy to listen to a humdrum sales pitch.  If your presentation before a prospective client is convincing it may be that he has already made a decision to buy.  However some people not being able to deal with “dead air” will rush to fill [...]

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Patience and Persistence.

When selling you cannot have one without the other.  When dealing with a tough potential client you may have to deal with them over a longer period of time than you would like.  Being impatience can cost you the close.  People can almost feel your urging and impatience.  Instead try to be a consultant, try to [...]

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The bright side of a poor economy.

Bright side?  Yes there is, as an example, I bet you have reduced your overhead.  Could be you now have a smaller office, a cheaper building or reduced your fixed cost.  Maybe you have improved your marketing efforts, which will help you in an improving economy.  It could be that you have taken a long [...]

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Getting things done.

Someone once asked J. P.Getty what the secret of his success was.  He said, “I make a list.”  Make a list?  Sounds too simple don’t you think?  However if you make a list and prioritize the list, then check off each task you want to do, you would be amazed at how much you accomplish.  [...]

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Multiple Marketing Methods

As much as we would like it to be so, no business today can Market their products or service thru one method. At Appeal Media we recognize that digital media is not the only game in town.  That’s why we involve our clients in print publications, collateral materials, billboards, and of course the Internet.  That [...]

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Economic Blues.

If you feel like staying in bed instead of trying to sell you’re not alone.  The news today is enough to cause even the most stalwart to pull the covers over their head.  So what do we do if selling our service is our bread and butter?  FORGET DEPRESSING HEADLINES.  People are not rolling over [...]

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Become an Influencer.

Often overlooked in selling is influence.  How do you do it and why is it important?  First the importance is closing the sale.  Next is how to best influence clients to buy or use your company.  Remember this, people do things for them not you.  As a result you have to find reasons for using [...]

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